Justin Trudeau’s Success Rate on Twitter

Analytics is all about the discovery, interpretation and communication of meaningful patterns in data; Twitter analytics is about the patterns of data specifically on Twitter and certain Twitter accounts. This is exactly the types of things that Twitter can help to determine for individuals. Canadian Prime Minister Justin Trudeau has a Twitter account that has proven to show that people in Canada and abroad really do like to hear all of the things that Justin Trudeau is talking about on his Twitter account. Justin’s Twitter account is very active and he receives new followers at an alarming rate each and every month. Twitter analytics is just what Crowdbabble is all about, Crowdbabble was born to help others understand why certain things happen on different platforms on social media, such as Twitter.

Justin Trudeau’s Engagement Rate

Justin Trudeau is the Prime Minister of Canada. Justin Trudeau has a proven record of success on his Twitter account, as Twitter analytics have proven to show. From the dates of March 5 to April 5, 2016, Canadian Prime Minister, Justin Trudeau has an engagement rate on his Twitter account of 23.9%. Justin Trudeau has over 1,559,000 followers and the number is still growing every month. Just during the one month period of March 5 to April 5, Justin Trudeau had over 128,000 new followers on his Twitter account.

Justin Trudeau’s Content Strategy

Justin Trudeau's content strategy on his Twitter account is very appealing to Canadian and international audience. Twitter analytics have shown that Justin is racking up more than 100,000 favourites and retweetson his Twitter account each and every month. There are certain months where Justin will get more favourites, retweets, mentions and replies, but overall, the amounts are just over 100,000 each and every month.

Justin Trudeau’s Focus

Prime Minister Justin Trudeau's focus has helped to boost his average daily engagement rate on his Twitter account. Justin talks about things on his Twitter account that everyone wants to hear about. Some of the things that you will hear Justin talk about on his Twitter account include human health, climate change and women's issues. If you want to get and keep a good audience on any type of social media platform, you need to talk about things that people really want to hear and retweet about, and this is exactly what Justin does.

Justin Trudeau’s Canadian Election

Prime Minister Justin Trudeau’s Twitter engagement has grown steadily since he was elected in the year of 2015. Even after his election in 2015, Justin’s Twitter account keeps growing and growing in good numbers. The grow of his Twitter account shows how much Canadian people and more really do like Justin Trudeau and want to follow his Twitter account to see what he is going to talk about next.

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How Social Media Analysis Helps Red Bull

Social Media Analysis helps brands such as Red Bull to improve their social media engagement and social ROI. The Crowdbabble Social Media Analysis platform will help brands know what their engagement rate is and marketers and brand managers can use this valuable information in determining what types of things need to be changed on their different social media platforms to improve the interaction with their followers and fans. 

Social Media Analysis Engagement, Content and Follower Pages

The first 3 pages that marketers can use with the Social Media Analysis report that Crowdbabble produces to determine how their social media platforms are doing include the Engagement, Content and Followers pages. You can look at the example below for Red Bull and see that they have done very well on Instagram.

Engagement

The Engagement page is going to show you the engagement rate for a specified period of time. The page will detail each social media platform and show you:

•The total number of posts (it will even break the posts down to number of photos and videos)
•The total numbers of followers
•The engagement rate
•Total number of likes on the posts for the time period specified
•Total number of comments on the posts in the time period specified
•The total number of followers gained
•The number of times people were engaged with the page in the specified time period

Content

The Content page is going to show you the performance of the content you have posted for the time period specified. It will show you the total number of posts (which is broken down further into number of photos and videos) and the top posts by engagement. The top posts by engagement is going to show you images of the top 3 posts and how many likes and comments each of the top posts received. You can use this information and see what types of things your followers are looking for from you. As you can see in the example, Red Bull has about the same amount of likes (over 90,000 each) for their top 3 posts but the first top post has a dramatic increase in comments.

Followers

The Followers page shows you exactly how many followers you have on your social media platform. The page is going to show you how many followers are on the social media platform and what the follower growth is for that time period.
 
Follower Growth
Social Media Analysis helps Red Bull to track the growth of key metrics and it can do the same for other marketers and brand managers. The Follower Growth page is going to show you the total amount of followers for each day specified in a graph format and will show you the number of new followers for each day, for the time period specified. As you can see from the table below, Red Bull had a steady growth rate on Instagram for the entire month of March.

Top Followers by Engagement

Social Media Analysis helps Red Bull to identify advocates and they can do the same for other brands. The report is going to show you exactly who are the most loyal followers that are engaged with the social media platform, even detailing how many likes and comments they have had.

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What a Facebook Insights Report Can Do For You

A Facebook page is a very good tool for marketers to use but if you are not getting new likes and keeping your users involved, the Facebook page really does not matter. The Facebook Insights Report is a very important tool for marketers to use to let them know exactly who they are reaching.

Page Consumption

A Facebook Insights report is a report that is generated by Crowdbabble. The Facebook Insights report allows the user to share key insights with different brand managers and marketers. The Page Consumption report is part of the insights report that is going to show which specific parts of your individual Facebook page are the most engaging to your fans.  The Page Consumption report is going to detail out how many link clicks, photo views, videos played and other clicks were used over a certain period of time.

 
Total Page Likes by City

Another part of Crowdbabble’s Facebook Insights report that a user is going to find very valuable is the Total Page Likes by City report. This part of the report is going to deliver valuable fan demographics to the user, which includes city and language breakdowns. You will be able to see how many likes you have from certain cities and languages. This report is not broken down into a time period but shows how many people liked the Facebook page from certain cities and languages.

Total Page Likes by Gender and Age

Another part of the Crowdbabble Facebook Insights report is the Total Page Likes by Gender and Age report. This part of the report will show brand managers specific genders and age demographic details of people that like their specific Facebook page. You will be able to see exactly how many males vs. females like the page and what percent of age groups are in those categories. The report can help brand managers know where they need to work on getting more likes in certain demographic groups.

 
Impressions Page

The Crowdbabble Impressions page will provide different brand managers with historical data as part of the Facebook Insights report. Users of the report are going to find this part of the insights report as one of the most important metrics for marketers. The Impressions report will show users how many organic impressions, paid impressions and visual impressions are from the specific Facebook page. The Impressions will show the impressions, along with the dates. This part of the Facebook Insights report isin an interactive data visualization format.

People Reached Page

The final part of the Facebook Insights report is the People Reached page. This part of the report is going to show the number of Facebook users that are reached via organically, paid and vi rally engagement. This part of the insights report shows the important breakdown which will help marketers know exactly how they are reaching new people to their specific Facebook page. It is very important to know how you are reaching most people so you know what strategy is getting your Facebook posts the most mileage.

 

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Mining Social Media Data

Mining social media data is the process of representing, analyzing and extracting actionable patterns from your social media data. It introduces basic concepts and principal algorithms suitable for investigating massive social media data. It also uses tools to formally represent, measure, model and mine patterns from large-scale social media data.

Introduction

There are different types of social media data that are available but it is difficult to sort and measure everything once you have all of your reports. It is also difficult to present the data in a way that is clear and understandable for others to understand. There is a wealth of social media data available that can be used to help any business with their social media marketing. This is where Crowdbabble can help you with your social media data mining to get it extracted, analyzed and presented in actionable patterns.

Followers and Follower Growth

Followers are the individuals who follow your different social media accounts. It is important for marketers to understand the size and scope of their audience on their different social media accounts to know what type of data you need. Follower growth is the growth experienced in your follower count on your different social media accounts. It is almost useless to have a social media account that is not increasing in follower growth. Without the use of the services of Crowdbabble, it is going to be difficult to automatically calculate your follower growth. Crowdbabble will automatically record the number of followers on your social media accounts and measure the growth for you.

Engagement

Engagement will show you a better data perspective for social media than impressions. Impressions does not account for user interaction, where engagement is the data for social media interactions such as likes or comments. Engagement is going to tell you how much the type and level of engagement your social media account has had. With the use of Crowdbabble, you are going to be able to split the social media data into types of engagement, which in going to tell you how many likes or comments a specific post is getting.

Media Distribution

When you are coming up with your content strategy, it is important to know what your content performance is for all social media channels. The better content you have, the better chance you are going to have for better sales opportunities to users of your social media accounts. Crowdbabble has the ability to store data around media distribution to show you the type of content that has the most engagement on your social media accounts.

Follower Activity

An important piece of data for social media analytics is the follower activity levels of your posts. You want to have fans but they must also be engaged with your posts. Knowing when your follower activity is most active is an important piece of Social Media Data. You do not want to be posting content on your social media accounts when follower share not active. Crowdbabble has the ability to measure follower activity that will provide you with information on when the best times to post your content.

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