Thursday, 12 May 2016

What a Facebook Insights Report Can Do For You


A Facebook page is a very good tool for marketers to use but if you are not getting new likes and keeping your users involved, the Facebook page really does not matter. The Facebook Insights Report is a very important tool for marketers to use to let them know exactly who they are reaching.

Page Consumption

A Facebook Insights report is a report that is generated by Crowdbabble. The Facebook Insights report allows the user to share key insights with different brand managers and marketers. The Page Consumption report is part of the insights report that is going to show which specific parts of your individual Facebook page are the most engaging to your fans.  The Page Consumption report is going to detail out how many link clicks, photo views, videos played and other clicks were used over a certain period of time.


 
Total Page Likes by City

Another part of Crowdbabble’s Facebook Insights report that a user is going to find very valuable is the Total Page Likes by City report. This part of the report is going to deliver valuable fan demographics to the user, which includes city and language breakdowns. You will be able to see how many likes you have from certain cities and languages. This report is not broken down into a time period but shows how many people liked the Facebook page from certain cities and languages.



Total Page Likes by Gender and Age

Another part of the Crowdbabble Facebook Insights report is the Total Page Likes by Gender and Age report. This part of the report will show brand managers specific genders and age demographic details of people that like their specific Facebook page. You will be able to see exactly how many males vs. females like the page and what percent of age groups are in those categories. The report can help brand managers know where they need to work on getting more likes in certain demographic groups.


 
Impressions Page

The Crowdbabble Impressions page will provide different brand managers with historical data as part of the Facebook Insights report. Users of the report are going to find this part of the insights report as one of the most important metrics for marketers. The Impressions report will show users how many organic impressions, paid impressions and visual impressions are from the specific Facebook page. The Impressions will show the impressions, along with the dates. This part of the Facebook Insights report isin an interactive data visualization format.



People Reached Page

The final part of the Facebook Insights report is the People Reached page. This part of the report is going to show the number of Facebook users that are reached via organically, paid and vi rally engagement. This part of the insights report shows the important breakdown which will help marketers know exactly how they are reaching new people to their specific Facebook page. It is very important to know how you are reaching most people so you know what strategy is getting your Facebook posts the most mileage.



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