How Starbucks Is Doing on Instagram

Instagram is one of the newer social media platforms out there but it is definitely one of the ways of the future. Instagram has a primary function that is to allow users to post and share photos and videos with one another through social media, which can be done publicly or privately. You can also share photos and videos from Instagram to other social media platforms such as Facebook, Twitter and Tumblr. This is something that people want; pictures get people talking and people do not want to read a lot of information to get a point across. People want quick shots that will get the word out.

Instagram Statistics

Brands such as Starbucks can use the Crowdbabble Instagram Statistics reports to understand how their Instagram followers and fans engage with the content that they publish to Instagram.

Engagement Rate

The Instagram Statistics report will show you an hourglass for the time period you have specified. It will show you the total number of posts (even breaking the number down to the exact number of photos and videos shared) and it will then show you the number of followers for those posts. The engagement rate is then broken down to show you the total number of followers gained and total engagement rate because of those posts. You can look at this report to see what types of things people want to see from you.

Content

The Instagram Statistics report will also show you the performance of the photos and videos you shared for the time you have specified. It will break down the number of top posts you shared and what their engagement rate was. This way you can quickly look at the exact photos and videos and see what people are liking and commenting about on your Instagram page.

Followers

This part of the Instagram Statistics report is pretty easy to understand. The Followers report will simply show you are total amount of followers on your Instagram page and the total follower growth for the time you have specified.

Follower Growth Page

To Get Instagram Followers for Growth page on the Instagram Statistics report will show you a detailed explanation of the follower growth for a specified time period. For example, you can see what the Follower Growth rate was for Starbucks in the following table. The table will show you in a graph form how many followers there were for each month. At the bottom of the table, it will show you the initial follower rate, the final follower rate, the change in followers and what the percentage of increase or decrease was.

Engagement by Filter

If you are wanting to measure even deeper into the engagement rate on your Instagram page, you need to look at the Engagement by Filter page. You can use this Engagement by Filter page and see what filters are giving you more of an engagement rate on Instagram.

Social Analytics Tools Deliver Quality Results

Companies and marketing agencies are increasing their reliance on several social media tools to deliver \ quality results to them. Social media tools come in all forms, which can make it hard to determine which one is needed for a company. There are several types of social analytics tools but they all fall into 3 categories:

•Social listening
•Posting management
•Analytics

All businesses should be using a combination of all 3 social analytics tools that focus on listening, post management and analytics. Each one of the tools is good at its designated purpose but it should not try to do the job of the other. As a result, it is best for companies to use a combination of the social analytics tools to help them deliver high quality social media marketing results.

Social Listening

There are a few products out there that are going to help you listen to what is happening on the web. One of those products is Mention. Mention is a good service that helps users find what people or content are saying about them by determining relevant mentions in content. Mention has the ability to monitor billions of sources in over 40 different languages. With the use of Mention, you will not miss anything being said about what is important to you. Mention reports in real time and you are able to reply right away while using the tool.

Social Posting

After listening, you now need to determine the type of content you want to publish. You can do this by determining your audience, which, many times, can be very time consuming because it means you would have to have someone focus on content all the time.Content can be scheduled and managed for each social media platform you have. This way, you will not have to go into each network and post the content separately.Apps like Hootsuite will help users schedule their Facebook, Twitter and Instagram posts without having to worry about when to publish something for the day. Hootsuite helps companies stay organized and able to see conversations easily. Using Hootsuite will make it possible to have highly personal connections online. Social posting will also let you schedule your posts in a calendar, which will save you a lot of time in the long run.

Social Media Analytics

Crowdbabble is the most affordable and best in the business for deep level social media analytics. Crowdbabble provides social media analytics based on the data available through Facebook, Instagram and Twitter. The goal of Crowdbabble is to help companies determine which post or the type of engagement they will receive on social media to help them grow their best. The type of social media analytics is extremely deep and detailed, which allows users to understand all of their social media data through robust analytics. When you use the services of Crowdbabble, you will be provided with insights into the type of content that does better than others. By using this valuable information, you can change your content strategy and get better results for your social media accounts.

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Is Your Social Media Platform Working To Its Full Potential?

When it comes to measuring the performance of your business on social media, most marketers will focus on the number of fans or followers they have on different social media platforms as a key measurement of their businesses' success- but this is not what should be done. Follower and fan counts are a shallow metric and just the tip of the iceberg when it comes to Social Media Analytics. As a marketer, you will want to know more than just how many fans or followers you have on your businesses' social media platforms (such as Facebook). If you truly want to increase your followers and fan base on social media, you must know the people, how they are thinking and what they are wanting from you as a business. Crowdbabble is there to help you analyze your fans and followers more in detail than just giving you a basic headcount.

Tim Hortons

One good example to use on Social Media Analytics is the restaurant and coffee shop, Tim Hortons. You can use Social Media Analytics at Crowdbabble to see how Tim Hortons'social media presence measures up against their competitors (even much smaller or larger competitors). One of Tim Hortons' major competitors is Starbucks, as they are just a fraction of the size of one another (not just in social media either). As you can see from the following table, the coffee store giant Starbucks has over 15 times the amount of fans as Tim Hortons on Facebook. Yes, this is a huge difference but you can look at the Crowdbabble Social Media Analytics report and let that be a starting point on how you as a marketer need to improve your businesses Facebook page to get more followers.

Engagement Rate

Once your look at the Crowdbabble Social Media Analytics, it will help you to dig deeper and see how Tim Hortons has higher engagement rate than their all of their competitors, even Starbucks. Yes, Starbucks has much more of a fan base but Tim Horton's has a total engagement rate of over 67,000 while Starbucks has a total engagement rate under the 50,000 range. Yes, you want to have a lot of fans on your Facebook page but you also want your fans to be engaged with your Facebook page. If your fans are not engaged, your social media platform is almost useless. If your fans are not engaged with your Facebook page, it most likely means that they really do not care what you are talking about.

Conclusion

If you as a business marketer really do want to understand the social media performance your business is getting, you must go beyond fan and follower counts: this is where Crowdbabble can and will help you in achieving this goal. Social Media Analytics will tell you everything you need to know about Social Media Analytics for your social media platform.

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How Powerful Are Your Facebook Stats?

Did you know that there are over one billion monthly recurring users on Facebook? That number alone is enough to make brand managers and marketers know that there is no other place on social media more valuable to market their information than through the social media giant, Facebook. Facebook is a very valuable network for marketers and brand managers; whether you are promoting a service, releasing a product or conducting market research on something, Facebook is definitely the way to go. Facebook began as a way for college students to connect with one another but it has grown into one of the world’s largest social networks. It is a great marketing resource but in order to be successful on Facebook, you need to know all of the ins and outs of the social media platform. Once you understand what your Facebook stats are, you can then know what you need to improve on and this is something that Crowdbabble can help anyone with.

Looking at FitBit

Companies such as FitBit can leverage Facebook stats to understand how well they are performing on social media.  If you your Facebook stats are not doing very well, this means that you need to make some improvements. Looking at your Facebook stats can guide you to understand what things you need to change to make an improvement. It may be as simple as needing to change when you are putting your Facebook posts up.

Response Time by Hour

You can look at Crowdbabble’s report and view how well certain companies are responding to clients on Facebook. For example, you can look at the below report and see how FitBit can use Facebook stats such as Response Time by Hour to understand how promptly they are responding to their fans on Facebook. When fans are sending comments and questions to companies, they usually are wanting a quick response time or at least some type of response. You can look at the Response Time by Hour report and see where you need to make improvements when responding the fans. As you can see from the report, FitBit needs to make an improvement on how quickly they are responding if they want to keep all of their fans happy. The bottom of the Response Time by Hour report will show you what hours a Facebook page will have its peak fan activity and what hours the page has the quickest page response times.

Response Rate Summary

The Response Rate Summary page will help marketers and brand managers better understand what percentage of their fan inquiries the Facebook page is responding to. The below example again is from the FitBit Facebook page. For the specific time period chosen, FitBit is responding 66% of the time and (and ignoring the other 34% of fans). If a fan is posting something, they most likely want a response but that is something that the individual Facebook page needs to decide upon on what they are looking for.

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Tom Mulcair’s Success on Instagram

Instagram is a great social media platform that many people use every day. It has proven to be successful for many people, such as Tom Mulcair. It is important to measure the engagement and follower growth for a person’s Instagram account to see how well they are doing. The below article will show you how we used Crowdbabble’s Instagram analytics to measure Tom’s Instagram account.

Engagement

Tom Mulcair is the leader of the New Democratic Party in Canada. He has had a very strong year on Instagram. His engagement rate is extremely high, at a level close to 40%, which is a pretty great amount. The below table will show you how Tom’s Instagram account has been doing in the first part of 2016. The Crowdbabble engagement/content/followers report will give you a quick analysis of how his Instagram has been performing for the specific time period. The report will show you which posts have the best engagement and specifically tell you how many likes and comment each one has. The last part of the report will show you the total amount of followers and how to get more followers on Instagram gained in the specific time period.

Engagement Over Time

Even after Tom Mulcair’s Democratic Party lost the election in the year of 2015, it does not mean his followers stopped following him on Instagram. Tom’s followers are still connecting with him on his Instagram account and are engaging with him. After a big lull in November after the loss of the election, Mulcair’s Instagram account is back up and running with posts that attract more than 500 likes and comments each. This engagement rate shows you that people are still very interested in Tom and what he puts on Instagram. The Engagement Over Time report is very helpful in showing you which specific dates are getting the most comments and likes.

Engagement by #Hashtag

Using the services of Crowdbabble, you can isolate Mulcair’s most engaging hashtags and filters. He is more likely to get higher engagement on Instagram when he uses #yxe #yolo and #vote. Instagram Analytics will help show you what hashtags are going to get you the most results. This can be a very important tool for marketers to see which hashtags are getting them the most results to see what your fans are looking for.

Follower Growth

Tom Mulcair’s following on Instagram continues to grow. After a slowdown in late January of 2016, he is up 9,636 new followers, which is a 7.8% increase.  The Follower Growth report will show you the total amount of followers a certain Instagram account has and it will also show you the follower growth rate for the time period that is specified. The report is helpful in showing you how much growth the Instagram account is getting but also in showing you which days received the most growth in followers. You can look at the report and let that help you in seeing what types of things are getting more people to follow the Instagram account.



 

How to Measure Your Social Media Platforms

Social media measurement is very important for businesses. Using the services of Crowdbabble will help businesses measure their social media platforms across the board. The social media measurement will let you analyze the social media platform’s engagement and follower growth.

Introduction

Measuring social media is becoming an important aspect to any business, especially new and small businesses.  All major social media platforms such as Facebook, Twitter and Instagram provide access to social media measurements but the information provided through the platform is not enough for small businesses to use because Instagram does not have any access to the data unless you use another third party app and Facebook and Twitter do not store historical data. When you use services from Crowdbabble, it will allow small businesses to measure their social media performance for all social media accounts. When you use Crowdbabble, you can measure any user’s historical performance of social media accounts for Facebook, Instagram and Twitter, which is a good way to measure up your competitors. When you use the services of Crowdbabble,you are provided with a low cost analytics tool that is going to measure your social media by providing you with robust measurements that are automatically tracked down for you.

Engagement

Engagement is the social media measurement for the number of likes and/or comments received over the number of followers you have on different social media platforms. If you really want social media measurement to work the way it is meant to work, it is very important that you measure engagement. For example, on Bernie Sanders’ Facebook account, he has an engagement rate of 77.3%. The Bernie Sanders Facebook account has 3.8 million fans and nearly 3 million of the fans are engaged with his Facebook account. Engagement rate is a very important part of Social Media Measurement because it shows you how much of the social media content people are interacting with, and not just those skimming it over. If you have a higher engagement rate, it is going to help your small business reach more people.

Follower Growth

It is important for businesses to understand how much their fan pages are growing on their different social media platforms. You do not want to have a social media account that is not growing because it kind of makes the page useless. One of Crowdbabble’s services is how it measures follower growth of social media accounts. Follower growth is not historically available on social media platforms but Crowdbabble will manually capture the information for you. For example, Bernie Sanders’ Facebook page has grown over 6.9% over the last two weeks. Marketers and brand managers can measure their social media growth so they know what types of things they need to do more of or less of to get more followers.

Story Distribution

Facebook has a lot of ways to post and share content but it is not easy to measure which types of content does better. The services of Crowdbabble will allow you to split the measurement of each content type and see what type of growth is involved in each. Mostly shared photos, videos and links will each have a measurement growth for the type of engagement received. By measuring growth, it will help you understand what type of content your audience likes and wants to see more of.

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