When it comes to measuring the performance of your business on social
media, most marketers will focus on the number of fans or followers they
have on different social media platforms as a key measurement of their
businesses' success- but this is not what should be done. Follower and
fan counts are a shallow metric and just the tip of the iceberg when it
comes to Social Media Analytics. As a marketer, you will want to know more
than just how many fans or followers you have on your businesses'
social media platforms (such as Facebook). If you truly want to increase
your followers and fan base on social media, you must know the people,
how they are thinking and what they are wanting from you as a business.
Crowdbabble is there to help you analyze your fans and followers more in
detail than just giving you a basic headcount.
Tim Hortons
One good example to use on Social Media Analytics is the restaurant and coffee shop, Tim Hortons. You can use Social Media Analytics at Crowdbabble to see how Tim Hortons'social media presence measures up against their competitors (even much smaller or larger competitors). One of Tim Hortons' major competitors is Starbucks, as they are just a fraction of the size of one another (not just in social media either). As you can see from the following table, the coffee store giant Starbucks has over 15 times the amount of fans as Tim Hortons on Facebook. Yes, this is a huge difference but you can look at the Crowdbabble Social Media Analytics report and let that be a starting point on how you as a marketer need to improve your businesses Facebook page to get more followers.
Engagement Rate
Once your look at the Crowdbabble Social Media Analytics, it will help you to dig deeper and see how Tim Hortons has higher engagement rate than their all of their competitors, even Starbucks. Yes, Starbucks has much more of a fan base but Tim Horton's has a total engagement rate of over 67,000 while Starbucks has a total engagement rate under the 50,000 range. Yes, you want to have a lot of fans on your Facebook page but you also want your fans to be engaged with your Facebook page. If your fans are not engaged, your social media platform is almost useless. If your fans are not engaged with your Facebook page, it most likely means that they really do not care what you are talking about.
Conclusion
If you as a business marketer really do want to understand the social media performance your business is getting, you must go beyond fan and follower counts: this is where Crowdbabble can and will help you in achieving this goal. Social Media Analytics will tell you everything you need to know about Social Media Analytics for your social media platform.
To Know Click here how to get more followers on instagram
Source: Click here
Tim Hortons
One good example to use on Social Media Analytics is the restaurant and coffee shop, Tim Hortons. You can use Social Media Analytics at Crowdbabble to see how Tim Hortons'social media presence measures up against their competitors (even much smaller or larger competitors). One of Tim Hortons' major competitors is Starbucks, as they are just a fraction of the size of one another (not just in social media either). As you can see from the following table, the coffee store giant Starbucks has over 15 times the amount of fans as Tim Hortons on Facebook. Yes, this is a huge difference but you can look at the Crowdbabble Social Media Analytics report and let that be a starting point on how you as a marketer need to improve your businesses Facebook page to get more followers.
Engagement Rate
Once your look at the Crowdbabble Social Media Analytics, it will help you to dig deeper and see how Tim Hortons has higher engagement rate than their all of their competitors, even Starbucks. Yes, Starbucks has much more of a fan base but Tim Horton's has a total engagement rate of over 67,000 while Starbucks has a total engagement rate under the 50,000 range. Yes, you want to have a lot of fans on your Facebook page but you also want your fans to be engaged with your Facebook page. If your fans are not engaged, your social media platform is almost useless. If your fans are not engaged with your Facebook page, it most likely means that they really do not care what you are talking about.
Conclusion
If you as a business marketer really do want to understand the social media performance your business is getting, you must go beyond fan and follower counts: this is where Crowdbabble can and will help you in achieving this goal. Social Media Analytics will tell you everything you need to know about Social Media Analytics for your social media platform.
To Know Click here how to get more followers on instagram
Source: Click here
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