Friday, 3 June 2016

Tom Mulcair’s Success on Instagram

Instagram is a great social media platform that many people use every day. It has proven to be successful for many people, such as Tom Mulcair. It is important to measure the engagement and follower growth for a person’s Instagram account to see how well they are doing. The below article will show you how we used Crowdbabble’s Instagram analytics to measure Tom’s Instagram account.

Engagement

Tom Mulcair is the leader of the New Democratic Party in Canada. He has had a very strong year on Instagram. His engagement rate is extremely high, at a level close to 40%, which is a pretty great amount. The below table will show you how Tom’s Instagram account has been doing in the first part of 2016. The Crowdbabble engagement/content/followers report will give you a quick analysis of how his Instagram has been performing for the specific time period. The report will show you which posts have the best engagement and specifically tell you how many likes and comment each one has. The last part of the report will show you the total amount of followers and how to get more followers on Instagram gained in the specific time period.

Engagement Over Time

Even after Tom Mulcair’s Democratic Party lost the election in the year of 2015, it does not mean his followers stopped following him on Instagram. Tom’s followers are still connecting with him on his Instagram account and are engaging with him. After a big lull in November after the loss of the election, Mulcair’s Instagram account is back up and running with posts that attract more than 500 likes and comments each. This engagement rate shows you that people are still very interested in Tom and what he puts on Instagram. The Engagement Over Time report is very helpful in showing you which specific dates are getting the most comments and likes.

Engagement by #Hashtag

Using the services of Crowdbabble, you can isolate Mulcair’s most engaging hashtags and filters. He is more likely to get higher engagement on Instagram when he uses #yxe #yolo and #vote. Instagram Analytics will help show you what hashtags are going to get you the most results. This can be a very important tool for marketers to see which hashtags are getting them the most results to see what your fans are looking for.

Follower Growth

Tom Mulcair’s following on Instagram continues to grow. After a slowdown in late January of 2016, he is up 9,636 new followers, which is a 7.8% increase.  The Follower Growth report will show you the total amount of followers a certain Instagram account has and it will also show you the follower growth rate for the time period that is specified. The report is helpful in showing you how much growth the Instagram account is getting but also in showing you which days received the most growth in followers. You can look at the report and let that help you in seeing what types of things are getting more people to follow the Instagram account.



 

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